Ally Bank is a relentless ally for your savings. Naturally, that makes splurging the enemy.
So we created an equally relentless app; Splurge-Alert.
Volvo dealers needed something to promote their Holiday Sales Event. We thought a tranquil 360 drive during America’s busiest season would be better received than loud vehicle footage with jingle bells.
Directions: 1. View on phone. 2. Move left, right, up, down. 3. Let amusement ensue.
The manifesto was too long to quite fit into the video. But I still like it:
When you take a drive without a destination, it becomes less about where you’re going, and more about where you are. Because nothing is certain except what is right in front of us. Time is a luxury. Here we can be ourselves, without second guessing, or being afraid. The truth is we are most comfortable when we leave behind who we think we are and act on an impulse. Choose the road you haven’t seen. The one you never thought to see. Just go. And make the purpose of your next drive, simply the drive.
VOLVO | TAKE A DRIVE TO NOWHERE
Volvo - The Wedding
Life is all about the subtle, beautiful moments. The elegant Scandinavian design of the XC90 allows you to focus on them.
How this came to be:
Our ECD came to us with a perplexing question, "what if we could make a spot about nothing?" At first we thought he was making a bad Seinfeld reference, but as my partner and I wrote we began to understand. Our task was to confuse viewers with the subtlety of our story. After the first spot aired, we continued to engage them by releasing subsequent spots.
For the record, it was a wedding. The mom of the bride is driving. The dad is contemplating his little girl. The brother of the bride is in the back and his boyfriend is sitting in front of him.
XC90 - Wedding 30s
XC90 - A Place to Collect Your Thoughts
XC90 - Flowers 15s
XC90 - Ring 15s
Unlike other financial management companies, MFS believes human insight plays an important role over machines in smart investing.
Launching “The Human Power” platform, we partnered with Kevin Olusola from the Pentatonix to honor the powerful skills only humans can perform.
Volvo - Driving Dirty
California is known for two natural phenomenons: earthquakes and draughts. We can't do anything about the earthquakes. But we can Drive Dirty to fight draughts.
Volvo #DRIVINGDIRTY - Join the Movement to Save Water in California
Volvo - This is Our Standard
The Volvo "Lifecycle" vehicles aren't the newest flagship models to come out, so why do they make up 80% of Volvo revenue?
They come packed with standard features. They're also pretty gorgeous to look at.
Volvo XC60 Inscription - 'Vacation' (15s)
Volvo V60 - 'Start From Sea' (15s)
Volvo V60 - 'Pizza' (15s)
In advertising, print isn’t outdated and Elves don’t have to feel old fashioned.
We updated a brand classic while reminding everyone it’s important to slow down and appreciated the sweeter things.
In People’s Magazine, the print ad was placed next to the crossword puzzle to encourage the readers to slow down with Sandies and a cup of coffee.
Babies poop a lot.
Huggies wants to tell new parents just how much that is.
Somewhere by Motel 6
Motel 6 has what's important when you're on the road; a bed to sleep in.
We thought up Somewhere to keep you awake until you can snooze safely.
Somewhere by Motel 6 + Pandora
If Smartwater was smart it would start making dumb ads.