Adam Bedol

BROADCAST / SOCIAL / ONLINE VIDEO

Apartments.com is the place to find a place. It has the largest inventory of rental listings and innovative tools like an advanced filter and 3D virtual tour that other sites don’t provide.

ROLE: Sr. Copywriter

AGENCY: RPA
CD: Hobart Birmingham & Perrin Anderson
SR. AD: Michael Kang

SOCIAL / PRODUCT LAUNCH / ONLINE VIDEO

Kids and greens are mortal enemies. It’s not an overstated cliche. It’s a fact backed up by CDC studies. So, we helped Kraft (and parents) create a solution. Sort of.

*Shortlisted in One Show and D&AD

BROADCAST / ONLINE VIDEO

Farmers wanted to create a new campaign focusing on all the perks you get just for being a Farmers customer.

ROLE: Sr. Copywriter

AGENCY: RPA
CD: Hobart Birmingham & Perrin Anderson
AD: Michael Kang

California is known for two natural phenomenons: earthquakes and draughts.
We can't do anything about the earthquakes. But we can Drive Dirty to fight draughts.

#DrivingDirty was a social media movement we started in response to encourage LA to stop washing and start wearing the dirt on their cars as a badge of honor.

Then, we introduced Consciously Clean: a waterless carwash solution that makes it easy to keep your car clean and your conscious cleaner. 

Role: Copywriter
Agency: Grey

SOCIAL / LONGFORM / BROADCAST / PRINT / OOH

The people who work at Chevron are deeply connected to where they live.

To demonstrate that connection on a local level, we created a documentary-style omnichannel platform and 360 campaign that spotlights Chevron employees in New Mexico and shows the duality of who they are, exploring both their roots to their communities and how their work helps power their neighbors.

After capturing hundreds of hours of footage, we reached New Mexicans across multiple touchpoints, culminating in a long-form film and local events.

REBRAND / BROADCAST / ONLINE VIDEO

Cheez-It needed a rebrand to reach a millennial and gen-z audience. For the first time in 10 years, we gave our wheel of cheese a new spokesperson to banter back and forth with, and a new Cheez-It Headquarters.

Optum had an exciting partnership with the PGA, giving us the opportunity to work with golf legend Rory McIlroy. We started with a simple human insight: taking care of your health doesn’t have to come in the form of running a marathon.

Using golf fans as a visual tool, the gallery artfully connected Optum’s holistic approach to health with the prestigious world of the PGA, showing that better health can start with the little choices you make every day.

The Volvo "Lifecycle" vehicles aren't the newest flagship models to come out, so why do they make up 80% of Volvo revenue?

They come packed with standard features. They're also pretty gorgeous to look at.

ONLINE VIDEO
We created these simple, breakthrough animated spots that set Eyemasters apart from the cliché glasses ads your eyes are used to glazing over.

DIGITAL / APP LAUNCH

Ally Bank is a relentless ally for your savings. Naturally, that makes splurging the enemy.

So we created an equally relentless app; Splurge Alert.

Splurge Alert uses geolocations to detect when you’re near one of your spending “problem areas.” Then when you walk near or in the store, it sends you a humorous alert text to help you stay on track with your financial goals.

You could also connect with friends to help keep each other accountable.

ONLINE VIDEO

Unlike other financial management companies, MFS believes human insight plays an important role over machines in smart investing.

Launching “The Human Power” platform, we partnered with Kevin Olusola from the Pentatonix to honor the powerful skills only humans can perform. This work targeted benefit decision-makers to help them make more informed choices for their organizations.

OLV / BROADCAST / DIGITAL

We did a strategic deep dive and a ton of research (yum) to understand why people choose Frosted Mini-Wheats for breakfast. The answer was actually pretty simple: one bowl keeps you full until lunch. Which is sort of breakfast’s main job.

So we leaned into the first humor-based Frosted Mini-Wheats campaign in over a decade, exploring what happens when your stomach isn’t full until lunch. Hint: it’s like giving your stomach the car keys.

BROADCAST / ONLINE VIDEO / SOCIAL

Our client came to us with one word over and over again: visceral.

Cheez-It Grooves couldn’t feel like a normal snack.

Their grooves take snacking to the next level, launching you into viscerally delicious experience that meld deep flavor and texture together. It can only be described as a mind crunch.

ONLINE VIDEO

The steps involved in using healthcare can make your head spin. The Optum Store is trying to change that by creating an easier, healthier way to get it all done.