Volvo - The Wedding

BROADCAST / ONLINE VIDEO / PRINT

Life is all about the subtle, beautiful moments. The elegant Scandinavian design of the XC90 allows you to focus on them.

How this came to be:

Our ECD came to us with a perplexing question, "what if we could make a spot about nothing?" At first we thought he was making a bad Seinfeld reference, but as my partner and I wrote we began to understand. Our task was to confuse viewers with the subtlety of our story. After the first spot aired, we continued to engage them by releasing subsequent spots and eventually an online longform.

For the record, it was a wedding. The mom of the bride is driving. The dad is contemplating his little girl. The brother of the bride is in the back and his boyfriend is sitting in front of him.

Tone of Voice / Look & Feel Evolution

Along with launching the XC90, we debuted a new look, feel, and way of speaking. In print, digital, and OOH we elevated language and created sleek layouts that further pushed Volvo into the premium vehicle space… while maintaining a cheeky Swedish wink, of course.